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Empower Report +
The solution for a new Instagram reporting system to help users feel empowered to improve their feed.
Role
UX / UI Designer
Duration
3 Weeks
Dec, 2022
Location
700 Technology Dr, Pittsburgh
Tool
Figma, Miro, Illustrator, Photoshop
Team
Producer | Designer | Artist: Randi Ouyang
Co-producer | Sound Designer: Jason Lian
UI/UX Designer: Felicia Li
Backend Programmer: Patrick Cheng, Jiajian Zhang
Frontend Programmer: Fanya Li, Jerry Xie, Ryan Yuan
Overview
Problem
When Instagram users come across biased and stereotypical contents, most of them will ignore it because they feel that reporting won't make any difference. This leaves the user with a negative experience and a lack of agency.
How might we:
How might we motivated users to report biased and stereotypical content in more on Instagram?
Project's Goal
Our team aims to present a solution to help users feel empowered to improve their Instagram feed.
Trailer
Content
Understanding the situation
To organize the information and facilitate a design brainstorming session, we have created affinity maps.
User Research
Interviews
To organize the information and facilitate a design brainstorming session, we have created affinity maps.
Key Findings
From User Research
Define
Problems and Needs
To organize the information and facilitate a design brainstorming session, we have created affinity maps.
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Problem Statement
After the process of organizing and analyzing our research findings, a key problem has emerged:
The existing Instagram reporting system is overly complex and lacks sufficient positive feedback mechanisms.
Experience Map
Ideated by project's designer: Randi Ouyang
Design
Paper Prototype
We developed a paper prototype for new features, by utilizing Figma to simulate the Instagram browsing experience and complement our paper prototype.
High-Fidelity Prototype
Design Solutions
01. Simplified Hide & Reporting Process
Our design solution prioritizes user empowerment by simplifying the content reporting process. We have reduced the steps required to report content to two, making it more efficient and user-friendly.
02. Transparent Reporting Updates
We've introduced a reporting updates page for transparency. Users can track their reports in real time, seeing Instagram's actions and their impact on the community. This transparency fosters a sense of responsibility and engagement, reinforcing users' belief in shaping a better Instagram experience.
User Testing
Feedbacks
Advantages:
1. Positive feedback after reporting makes the process more transparent. Users believed Instagram took their report seriously and made changes after consideration.
2. Reduced cognitive load to process and report posts because of minimal steps to report contents on Instagram feed. As a result, users will be more engaged in the process of reporting contents that violate community guidelines.
Improvement:
1. Some users might need an instruction for long pressed report action when they first start playtesting the prototype. We believe a tutorial might be introduced when a user first installed the app.
Postmortem
What Went Well:
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Reasonably plan ahead and finish deliverables before the deadline
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Each member has similar level of workload
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The team worked together to figure out
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Well Communication between teammates
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What didn’t go well:
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Length of the meetings each week.
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Actions:
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Set the length and goals of each meeting before hand
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Be more efficient during group meeting